Welcome back to the If I Could Only Buy One series, in which I give myself a week-long headache trying to decide on my absolute favourite beauty product from a given category. Please do read the disclaimer on the first post if you’re in any doubt as to how this incredibly important and (potentially) historically significant beauty challenge works.

The given category this time is “tinted moisturisers”: a tricky one to navigate in some ways, because it’s such a broadly-used term. Where do you draw the line? When it a tinted moisturiser no longer a tinted moisturiser? When the coverage becomes so opaque that it’s basically a foundation? (IT Cosmetics CC Cream comes to mind.) Or when the pigment level is so low that it just gives the tiniest hint of warmth and glow to the skin? (I bung these into the “complexion enhancer” category.)

For me, a tinted moisturiser is just that: a product that you can apply as you would a face cream, reasonably haphazardly, with no real need for a brush or applicator sponge and that gives enough coverage and colour to make you look less like an old parsnip. I like a tinted moisturiser to be a moisturiser – it should feel as plumptious and look as dewy as my face cream – and I like it to give a real-skin-but-better sort of radiance. Coverage needs to be relatively comprehensive – enough to even out skin tone and knock back dark circles and redness slightly. I’m not expecting coverage miracles from a tinted moisturiser – it’s more about the fresh, glowing finish – but I am expecting to look much, much better than I did before I put it on.

So which one would I buy if I could only buy one for the rest of my life? When I think of the cult favourites over the years – the Laura Mercier and the Bare Minerals Complexion Rescue, to name a couple – there’s one product that most definitely stands out from the crowd and that is the NARS Pure Radiant Tinted Moisturiser*.

This glossy, hydrating face base is the gold standard of tinted moisturisers; it is glowy, fresh-faced base perfection. Supremely hydrating, my skin feels as moisturised at the end of the day as it did when I first put the tint on – there’s a tangible springiness and dewiness to the finish that simply doesn’t fade as the hours pass by.

In terms of coverage, I’d say it equates to a light-to-medium coverage foundation, somewhere in the realms of Clinique’s Even Better Glow. But with even more glow. It does well over redness at the sides of the nose, it makes a brave start on dark circles and it gives an overall evenness to the skin. It doesn’t mask, not quite, but the coverage is enough to distract. And you can always go over the danger zones with a lightweight concealer. (I find that a very heavy, opaque concealer looks odd over a sheer face base.)

Buy NARS Tinted Moisturiser*

There’s a broad spectrum sunscreen in this formula, SPF30, which is a bonus on days when I’m just nipping out on the school run but not being particularly outdoorsy. (I wouldn’t ever solely rely on the SPF in makeup for being in the sun, mainly because I rarely apply enough product to reach the stated protection level but also because it’s a pain to reapply.)

Read my original review of NARS Pure Radiance Tinted Moisturizer, written in 2012!

Sixteen shades, the most beautiful scent (not that scent should matter in a face base, but oddly it adds significantly to the whole application experience for me!) and with added Vitamin C for helping with longer-term brightness, it’s basically faultless. If I had to scrape the fault barrel to find something wrong with it, I’d probably say that people with oily skin might want to steer away slightly. Not because of the rich texture – the formula’s actually oil-free, which flabbergasts me because it has all the plumpy effect of a luxury oil! – but because the finish is so glossy and shiny. It just never feels that comfortable, having shine on top of shine and in my PMT week I tend to avoid tinted moisturisers for this very reason.

But that’s it – a minuscule caveat. Everyone else, knock yourselves out. You can find NARS Pure Radiance Tinted Moisturizer for £33 at Space NK here* and also at Cult Beauty*, LookFantastic* and Selfridges*.

I use the shade “Groenland”, which I think is a new shade, but previously used “Alaska”. If you need help finding your shade without going in-store then the website Findation.com is pretty accurate and brilliant at working out your shade in pretty much any face base currently in production.

The Cheater’s List

Because I couldn’t do this “one thing” decision without namedropping some others:

For those who want similar coverage but less on the outré glow front and plumpy residue, try Laura Mercier’s Tinted Moisturizer – one of, if not the, original product in this category. It dries down to a more manageable finish if you don’t like too much dew – find it at SpaceNK here*, £36.

For less coverage but a fresher, lighter feel, Bare Minerals Complexion Rescue Gel Cream is unbeatable. The ultimate “slap it on” sort of base, this comes in 20 shades and has a subtle, healthy glow. Find it at Cult Beauty here* – it’s £30.

For similar coverage, slightly less dew but an ethereal, lit-from-within sort of radiance then try Trinny De-Stress Serum, I use the shade “Claire” but I think I could get away with a shade darker for summer. It’s £39 here*.

The post If I Could Only Buy One…Tinted Moisturiser appeared first on Ruth Crilly.

Disclaimer: Ooph, this “If I Could Only Buy One” series is a risk, isn’t it? Firstly, it’s almost impossible to choose a singular favourite from a given category, even if it’s a category with very little competition. My decision-making process feels marred by the thought of all of my other favourites being left out in the cold – if I don’t mention them then do they even exist? And what if I like three things equally? How does one ever choose?

The second big problem with this series is time: favourites change. Do I keep on coming back to update? Or do I leave the original post and then make a new one with the successor? It’s all very complicated and I feel as though I could be updating and adding to it until I’m seventy, when nobody is even still reading blogs and instead experiencing life through their VR headsets. Who’ll need beauty then? Nobody will leave the house! Food will be in a supplement shake that you drink through a tube connected to the VR headset and sex will be with robots.

But it’s supposed to be fun, so let’s keep it light. There are thousands of products I love and that I’d buy over and over again so if something’s not mentioned it doesn’t mean I’ve changed my mind about it, it just wouldn’t be in the spirit of the game if I then included a load of caveats. (I have actually added a “cheater’s list” to the bottom of the page with a few alternative options. I mean it is, quite literally, cheating at my own game, but I found it impossible to pick without knowing I could leave it there!)

We kick off this series with the one luxury cleanser I’d buy if I could only buy one luxury cleanser for the rest of my life. Many of you will have guessed at the brand for this one, but perhaps not the specific product, so prepare to be mildly surprised.

A winning luxury cleanser, in my opinion, needs to be silky and wonderful to massage in, but easy to remove with no waxy or greasy residue. I want it to have the most glorious smell – a smell that transports me to far-flung and exotic places, and this smell should be heady and “of nature” rather than something that smells a bit like posh aftershave.  The texture should be a joy – a rich balm would be the obvious choice here – but I’d also like it to be a cleanser that’s not too faffy to use.

The obvious choice would be Emma Hardie’s Moringa Balm*, written about extensively here and here over the years, but I’m going to turn the tables and blow your minds and actually go for the Moringa Light Cleansing Gel*, fully reviewed here.

And I’ll tell you why. (This was a tough call.) Firstly, the pump-action packing is more convenient than a pot. Secondly I feel as though this is the sort of cleanser you’d use for a quick cleanse as well as a more lengthy, sit-in-a-warm-bath sort of cleanse and thirdly, I actually think that the gel texture is utterly beautiful and – weirdly – slightly more hydrating than the balm. It’s also suitable for all skin types – whereas I think oilier people might balk at the idea of the richer balm – and slightly more cost effective, because I find I pump out less product from the bottle than I’d scoop from the pot.

So same unbelievably lovely scent, same cleansing prowess, but a little more convenient to use.

Buy Emma Hardie’s Moringa Light Cleansing Gel*

If you want more of a detailed run-down then read my review post – you can find the supremely luxurious Moringa Light Cleansing Gel here* or in all of the places detailed below, it’s £34, which isn’t horrendously expensive as far as luxury cleansers go! I feel I’ve been distinctly restrained…

Tune in next time for If I Could Only Buy One…Tinted Moisturiser.

The Cheater’s List

Because I couldn’t do this “one thing” decision without namedropping some others:

For a silky balm cleanse with utterly gorgeous Rose scent, the Elemis Pro-Collagen Cleansing Balm, £44 for 100ml here*.

The best-smelling balm cleanser in the world, don’t @ me, but it’s incredibly pricey and so more of a treat, Darphin’s Aromatic Cleansing Balm, £35 for 40ml at SpaceNK here*.

The second best-smelling cleanser in the world and absolutely magical before bedtime – also great for oily/combination skin if you fret about using rich balms – Neal’s Yard Remedies Frankincense Cleanser, £21 here*.

The post If I Could Only Buy One…Luxury Cleanser appeared first on Ruth Crilly.