I always feel like a right berk recommending this to people when I can’t pronounce the name properly – I mean, how on earth do you say OI Oil without looking as though you’re doing an extreme facial yoga move? – but recommend it I do. A lot. Because, despite trying dozens and dozens of smoothing creams and silkening serums and pomades that promise to tame fried locks, this is still one of the very best things I’ve found.
Davines OI Oil.
I’m not 100% sure on how to say the Davines bit, don’t have a clue on the OI bit, but don’t let pronunciation faze you: because surely that’s one of the great things about internet shopping? Being able to order stuff that you can’t pronounce in real life. Or, even better, being able to order all of the stuff that is too humiliating to do face to face.
(The fact that I now can’t think of a single thing that would humiliate me to buy face-to-face means that I have sunk to new lows. Unctions for various complaints of the orifices, athlete’s foot cream, stuff for ulcers and boils, bunions and buboes; the pharmacist in my local Sainsbury’s has seen it all and neither of us bats an eyelid. I always wonder whether it’s the combination of shopping items that cause’s embarrassment, rather than the items themselves. Though to be quite honest I rarely overthink this nowadays. I mean, if you found yourself at the checkout with a cucumber, some lard and a packet of condoms then you’d probably want to rethink your shopping list but I can’t think of much else that would make me pause for thought. Just to be clear, I’ve never rocked up to the tills with that combination of items, but once I did buy just an aubergine, two courgettes and a large pot of yoghurt because I was making an emergency vegetarian curry for a visiting friend and the man at the checkout said “that looks like a fine Saturday night in.” WTF.)
Where am I going with this? I have no idea. Poor you, clicking on a seemingly innocent haircare review and being plunged into the depths of my meandering mind. OI Oil. No idea how to say it, because they’ve capitalised the O and the I which further confuses me – if it’s not “Oi Oil” then is it o-eye oil?
I like to think you shout it, like Harry Enfield pretending to be a builder.
“Oi! Oil! Over ‘ere! Come on then if you think you’re ‘ard enough!”
But I’m guessing that would be off-brand. Davines is a very high-end, high-performance haircare brand and I’m not sure that Harry would be their poster boy. Everything I’ve tried from this company has been gorgeous, effective and a cut above much of the competition, so I’m going to be sensible from now on and give it the credit it deserves.
OI Oil Absolute Beatifying Potion is a hair-finishing serum that contains oil, but doesn’t quite behave like an oil. Which is a blessing for those with fine, easily-weighed-down hair. You get all of the sheen and conditioning benefits of the oil (roucou oil, which is apparently 100 times richer in beta carotene than carrots; handy if you, like me, would like your hair to be able to see in the dark) but you don’t get the greasiness.
Obviously if you pour the stuff on and baste your whole head in it, things would start to get greasy, but why would you do that? You need a minimal amount – for long hair, I’d dispense about the size of a 10p coin – and that minimal amount manages to groom, tame and polish without any heaviness whatsoever.
My hair just looks sleek and smooth, but not in that nineties Jennifer Aniston way that needed four hours of straightening to achieve – the surface just looks healthy and…well pulled together. So I’d use the OI Oil on days when my hair looks tousled, for example, leaving it looking tousled but incredibly healthy, rather than tousled because it’s just dry AF and I haven’t had my split ends cut off in five or six months.
How do you use Davines OI Oil? Well here’s the most beautiful bit: pretty much in any way you want. Massage into damp hair and allow to air-dry, massage into damp hair before blow-drying, smooth over dried ends to get rid of frizz or spread a small amount between palms and then press them lightly down the lengths of a finished style to give it polish and sheen.
My most-employed way of using OI Oil is on hair that I’ve basically washed and forgotten about, hair that has dried into a huge Helena Bonham-Carter bird’s nest on my head, tangled and stressed. And you know that when you’ve left your hair to riot like that then there’s very little you can do to pull it back from the brink – some of my lowest hair moments have been when I’ve brushed my hair out from the freshly-washed bird’s nest and it just sits, lank yet somehow still frazzled, hanging down in tattered curtains on either side of my face.
That is when OI Oil comes into its own. On my fine, colour-treated hair it just seems to perform small miracles, working its way through the damage to come out with something that’s a hell of a lot more than just presentable. And yes, a glance at the ingredients list tells you that the silicone-heavy formula is very much in a similar arena to your Frizz-Eases and your Moroccanoils, but there’s something about this one that works incredibly well on my fine, blonded hair.
You can find Davines OI Oil online here* – a small bottle is £24, but a large bottle, which is almost three times the size, is £35. On the one hand, a small bottle would probably last you an age and I’m always hesitant to recommend unnecessary super-sizing, but the numbers here point in only one direction. Economy of scale and all that.
I raved about this wondrous shampoo and conditioner duo just after Christmas but – as usual – it has taken some time to edit my written review. Mind you, that’s not a bad thing at all, because it’s given me a chance to test Olaplex 4 & 5 (sounds like a virus) to an almost obsessive degree.
You may have heard about Olaplex; it started off as an in-salon, professional product for helping to drastically repair and strengthen damaged hair, and it was one of those treatments that people whispered smugly about, people who were in the know.
“Your colour looks nice, darling, where did you get it done?”
“Oh, you know, darling…Barnabas does it.”
(I am hugely aware that these fictional people already sound like total twats. If truth be told, I’m regretting having even started the off-piste dialogue section, but now I’ve created Mandy and Gwyneth I feel I can’t stop. Forgive me, Olaplex, they’re not going to do much for your street cred, old Mands and Gwynnie, but they absolutely are OMG obsessed with your product, so it’ll all be good PR in the end.)
“The Barnabas does your colour?”
“Yes, darling Gwynnie, always has done always will.”
“Well, not always.”
“He will have to die at some point.”
(I’m not sure where I’m going with this. Someone intervene. I think it’s the sinus medicine I’m on, it has sent me totally bonkers.)
“Well, Gwyneth, there’s no need to wish ill on someone like that, he’s -“
“I’m not wishing ill, Mandy, it’s a simple fact of life. He will, at some point, die. Anyway, Jonas does my hair and look how strong it is, despite the fact that I bleach the living tits out of it every four weeks. Touch it Mandy. Touch it.”
“I don’t need to, Gwyneth. It looks strong as a horse’s mane. You basically have a horse’s mane. You’re basically a hor-“
“Olaplex, Mandy. My hair has never felt so strong and healthy. So robust. So…”
“Empowered. I know, Gwyneth darling. I get Olaplexed too. Olaplex one and two. Stronger hair, stronger you.”
OH MY GOD, OLAPLEX, I’VE WRITTEN YOU YOUR NEXT WORLDWIDE AD CAMPAIGN! That’ll be £450 please.
Anyway, Olaplex is the kind of strengthening treatment that people (especially people who bleach the bejeezus out of their hair on a regular basis) can’t get enough of. Steps 1 and 2 are the in-salon parts, with 1 being the bit that you apply when you’re actually having your colour done and 2 the after-rinsing part. Many colourists mix it directly in with the hair colour or bleach and it helps to rebuild the structure of the hair, making it smoother and stronger. Despite the hair being dead. Which is weird, when you think about it. It’s a bit like using No More Nails to glue a skeleton back together.
And there’s a home bond-strengthening treatment, now, as well as the in-salon steps; there’s step 3, the Hair Perfector, which is a pre-shampoo leave-in treatment, and there’s step 4, a shampoo, and step 5 which is a conditioner. Oh, and step 6, which is something you leave-on after you’ve rinsed out all the other gubbins.
Here in this review I’m talking specifically about steps 4 & 5, but I will come back to 3 (and 6!) in a later post. I need to try them properly, but as far as I can tell step 3 is a kind of Elasticizer-style pre-shampoo deep-conditioner and step 6 (The Bond Smoother) is more of a leave-in treatment that protects against frizz and so on when you’re blow-drying.
So far, however, I haven’t felt as though I’ve needed them at all. The shampoo and conditioner work amazingly well on my hair, leaving it feeling so (empowered) strong and smooth, I haven’t really felt the need to reach for the stronger stuff. The big guns.
Partly because I can’t imagine what the big guns might actually do. I don’t want to go OTT. I mean, can hair be too strong? Could that be a potential problem? I have visions of me whipping my mane over my shoulder and accidentally killing someone. Or demolishing small buildings with my plait. Mind you, it could be quite useful if I wanted to lasso things. Buffalo. Horses.
Anyway, the shampoo and conditioner are bloody brilliant. I have the proper “wow” sensation when I use them – even before drying my hair off I can feel that satisfying slip, the slip that I haven’t really had since first dying my hair. (Twenty five years ago almost. I first had highlights at sixteen, I saved up money from my weekend job and went to a place that used a crochet hook to pull massive wads of hair through a rubber hat with hundreds of slits cut into it. The indignity.)
You can find Olaplex at Space NK here* – small bottles of the shampoo and conditioner are £13, bigger ones are £26. I will report back once I’ve tried steps 3 and 6 – if I haven’t garrotted myself with my strong-as-steel ponytail in my sleep.
If your hair is weak, frazzled, generally just dry and shite (name of my new hair serum I’m going to bring out – Dry n Shite) then this stuff is well worth a try. I mean, if you can get your salon to use the first steps when you’re having your colour done then all the better, but my colourist doesn’t, and I am still having great results from the home stuff. It gives me the weighty, swingy feeling that I love but none of that horrendous semi-oily residue that some strengthening products seem to leave – have you ever experienced that? Like a rubberised coating that won’t come off? Argh! Well Olaplex doesn’t do that. All hail.