I’ve started a little series on Instagram that I hope to keep regularly adding posts to; it’s called 3 Best Beauty Buys, which isn’t the most inventive of feature names, but it’ll do what it says on the tin and that’s what counts! I’ve already done a quick IGTV feature on Maskne products (Maskne is the new, vaguely annoying term for blemishes and outbreaks that have been brought about by the wearing of a facemask) and you can watch that here, but now I’m prepping a video on the best firming eye creams and so I thought I’d take you along for the ride.
I always have to write myself an abundance of notes before I start filming something, otherwise I go off on crazy tangents, talking about parking woes and singing foxes and the complexities of British queueing etiquette. And it makes some sort of sense for me to write those research notes here on the website, so that you all get a handy post out of it, rather than scribbling them on the back of a council tax bill and chucking it all in the recycling afterwards…
And so here are three great firming eye creams that I’ve had noticeable results with. My usual eye cream, for reference, is the Kiehl’s Powerful Strength Line-Reducing Serum (find more details in posts here) but after a summer-long love affair with everything antioxidant and Vitamin-C-heavy, I’m turning my attention to the super-firmers.
Let’s go in with a sharp intake of breath and the priciest option – the DCL Peptide Plus Eye Treatment – which is £86 at Cult Beauty here*. DCL burst onto the UK scene a few years ago and the products are so good – really well-formulated and effective – but I haven’t heard that much noise about them since. This powerful eye cream is deeply hydrating but also focuses on helping to increase elasticity around the delicate eye area so that fine lines are smoothed. It mentions dark circles on the marketing material, but I don’t find that anything helps that much with dark circles if you have them severely – this is definitely one for firming and making everything just feel a bit more…robust. I gave it a very lengthy and intense trial last year but my review got pushed to the side when the world fell apart. So here: it’s a good ‘un – I’m on my second bottle.
My next “pick of the bunch” would be Paula’s Choice Clinical Ceramide-Enriched Firming Eye Cream, which is £43 here*. I didn’t realise until quite far down the road that this contained retinol as well as a wheelbarrow-load of ceramides for strengthening delicate, crepey skin. This is the most advanced eye cream available from Paula’s Choice, which excites me; I feel as though their formulas are always really well-considered and offer solid, marketing-bollocks-free options for the crowd who want no-nonsense answers to their skincare complaints. Love the pump-action bottle (DCL’s is the same sort of packaging) and the rich texture of the cream. It feels instantly relieving if your skin is chronically dry around the eyes.
When it comes to Vichy’s Neovadiol Rose Platinum Eye Cream (online here*) I have to admit that I was entirely seduced by the packaging! I’ve really gone off pots of stuff because the cream gets under my nails and annoys me and it just feels less…clean…than tubes and bottles, but this teeny pink pot just felt so unbelievably retro.
As though I had been transported to the 60s and sauntered down to a Parisian pharmacie to pick up a cold cream and some velcro rollers for my hair but thrown un petit creme pour les yeux for good measure. It’s a total trinket of beauty treasure and the eye cream inside is equally as delicious. Rose pink – so nostalgic! – and really very rich and buttery so that it feels nourishing and comforting straight away. I’ve just seen that it targets the signs of ageing caused by the menopause but it seems just as appropriate for signs of ageing caused by the half term holiday. It’s also £18 rather than £27 at Escentual here* until the end of October.
Right, keep a lookout for the video on IGTV – I’m here if you use Instagram but you’re not already following!
Well this is a very joyous revisit; I’ve reviewed Murad’s brilliant Retinol Youth Renewal range before, but they’ve reformulated and relaunched it and it’s now even more of a find.
I say find, but this skincare trio (there’s a serum, an eye serum and a sumptuous night cream) is hardly a secret – the Retinol Youth Renewal Serum is the number one retinol product in the US! Nevertheless, I bring you this news, that two of the products have been reformulated and all three have had an appearance makeover, and I also bring you (why am I writing this like a medieval bard?) an updated review.
Actually two updated reviews, because in an unprecedented feat of spectacular organisation, my Mum and I have been testing the new range at the same time. Yes that’s right; my Mum (seventy next year) and I (forty this year) have been syncing our nightly skincare routines and applying eye serum, serum and night cream every other night and recording our thoughts.
I have to say, before we go any further, that my Mum is meticulous when it comes to researching what she puts on her face. She Googles every ingredient on the list, she looks at other reviews and she reads the instructions on the box twice. How on earth then, she managed to end up applying the serum in the morning instead of the night and the other products twice a day every day for weeks, I have no idea.
It’s surely testament to the quality of the formulations that her face didn’t slowly peel itself off from her head, like in a Tom & Jerry cartoon – I should add that Mum does have quite sensitive skin, and my own (comparatively hardy) face has had bad reactions to far less potent treatments.
Murad do make a point of the formulations being suitable for sensitive skin – they urge caution, obviously, but the newly reformulated eye serum can now even be used on the eyelids. The lids! Imagine. I can tell you that it was something of a leap of faith, patting a retinol serum into my eyelids, but there was no stinging, no irritation whatsoever. The serum was instantly hydrating but not greasy (basically my Mum’s idea of a Holy Grail beauty product) and I did rather like the idea that something might get to work on my lid crepe.
Lid crepe. It sounds like a disease. I’m absolutely not wanting to add any sort of extra skin “concern” to the list of ones we’re already supposed to worry about, but I do quite like it when you use a lid primer and it makes things all smooth and velvety – the Murad Retinol Youth Renewal Eye Serum makes them feel a little bit like that.
Although obviously there are longer term benefits! In fact, I’ve just realised that this post launched into a whole thing about Murad’s Retinol Youth Renewal Range but didn’t really explain what an earth retinol is, to the uninitiated. My Mum had no clue why retinol was so special, even after she’d done her Google research. Mainly because she’s so sceptical, which is a good thing. But in the case of retinol, you can almost entirely place your scepticism to one side, because this is an ingredient that really and truly delivers.
With the right strength and a good formulation, retinol can help to smooth out fine lines, even skin tone, work on deeper lines and creases and make skin generally look plumper and more elastic. Murad’s range takes things one step further by using their tri-active retinol technology; a retinol booster to kind of prep the skin and make it receptive to the main ingredient, then a time-released retinol to deliver a steady level to the skin and then a fast-acting retinoid, which is much more powerful than the retinol itself.
Triple-whammy effects and boy does it make the products feel racy and exciting! I properly get the tingle with Murad’s range, the sort of tingle that makes you wonder what state your face is going to be in the next day – will I look as though I’ve drunk four litres of rosé and passed out on a Magaluf beach at midday in August? Thankfully not – no irritation, no redness, not even any discernible dryness, perhaps because the super-serums are always followed by the rich and buttery night cream.
The night cream has also been tweaked; still with the tri-active retinol technology, it now contains Niacinamide and Picolinamide to strengthen skin’s protective barrier. I like that it’s not just shooting high-powered and transformative ingredients at your face – it’s looking out for the longterm comfort and quality of the skin.
The Retinol Youth Renewal Night Cream was the product my Mum loved the most – she’s always hunting for creams that are incredibly rich and moisturising but that don’t leave a greasy residue. She hates grease. Especially around the eyes. I can’t even count the number of times she’s told me this fact over the years – I sometimes feel as though I should make it into a poem and put it on her birthday cards – but it’s a big issue for her. It goes in her lashes and then into her eyes, it’s all most upsetting, but not, she was delighted to report, with any of the Murad trio.
So yes, the night cream was her favourite – she likes to be able to use one product and be done with it – but she did marvellously well at testing all three. She has noticed a good difference to the firmness of her skin, especially under her chin and on her neck, and in turn the wrinkles there are improved. These are her exact words:
“I LOVE THIS AND IT HAS WORKED A DREAM ON MY NECK AND CHIN (whether it was aided with serum also, not sure)
Yes, it is so lovely and smooth to apply, smells lovely, absorbs well, and it has so, so much improved my neck, jowl and chin wrinkles, both the fine and the deep ones. Thankyou Murad.
Could you tell me whether I can just use night cream alone and get those results? Also can I try on lovely hubby, His face is craggy ?
Lots of love
I need to tell my Mum that the serum increases results by three times when used alongside the cream – in fact, if I had to choose one product from the range on results alone then I’d probably plump for the serum, just because it’s the most potent. This is the one product that hasn’t been reformulated – it’s still maximum tingle, minimal fall-out and a lightweight, easily-absorbed texture that’s a joy to use. Same tri-action deal with the retinol, retinoid and the skin-prepping element for quick and visible results.
Now you may already be a fan of this range, in which case you’ll appreciate the tweaks, I think! If you’re not then prepare to be charmed – the Retinol Youth Renewal range is the sort of skincare line that’ll have you doing double-takes in the mirror, especially if you have (or are starting to get) those vertical lines between your eyebrows and horizontal ones to the sides of your eyes.
It’s been so interesting testing the same products as my Mum – we’re (obviously) at different stages in terms of how our skin is behaving and what we expect from our skincare, yet both of us couldn’t be more pleased with the results. I love a smoother, plumper, fresher-looking face that allows me to use minimal makeup and my Mum appreciates the firmness and feeling of elasticity that using retinol has given to her skin.
If you would like to try Murad’s Retinol Youth Renewal range then you can get 25% off with the code RUTH25 here. In fact this gets you 25% off everything on their website! I can highly recommend their range of sunscreens, especially if you are going to be using retinol, and they have an amazing anti-blemish line.
If you’d like to read my review of the original line then that’s here – you can also take a nifty little skin consultation quiz on the Murad website, that’s here. For some reason I find these online evaluations quite addictive!
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