Long-term readers could, I am sure, rattle off a list of my favourite Beauty Pie skincare products by heart. Over the years they’ve become staples in my beauty routines – the brilliant balm cleansers, the potent retinol range, the moisturisers that seem to inject near-impossible amounts of hydration into your skin so that it feels swelled with it, almost wobbly, like one of those waterbeds from the eighties. (Here’s looking at you, Japanfusion Power Elixir Moisturiser.)

And I’m never sure which I’m more a fan of: Beauty Pie’s perfectly-pitched formulas, with their potent active ingredients and crowd-pleasing textures, or Beauty Pie’s unique business model, which sees luxury beauty products made at the world’s most premium beauty labs sold direct to the customer, without the usual gigantic mark-up.

The lab-direct pricing alone would be enough of a pull for most (it’s usually up to 75% off a typical retail price) but when the products are so good they instantly become repeat purchases it’s kind of an unbeatable combination. And Beauty Pie are ever-expanding, with haircare and bodycare and home fragrance and now supplements, too.

For me, Beauty Pie as a brand have become synonymous with quality, high-performance and amazing value for money. It’s luxury beauty, made in the “luxury” labs, but because you’re cutting out the retail middleman you’re not paying for insanely expensive packaging and store fit-outs and all the other markups that creep in. You’re getting the contents of the luxury bottle, pot or tube but in a very simple (but I must say incredibly classy!) bottle, pot or tube.

To give you an example (I like doing these – I can’t mention specific brands when I do comparisons so you can just shout them out silently inside your head):

Plantastic Apricot Butter Cleansing Balm, which is genuinely one of the most gorgeous balms on the planet, has a retail price of £50. This sits it alongside a number of cleansing balms from very well-known premium brands. The Beauty Pie price to members is £19.18, online here.

The aforementioned Japanfusion M3 Power Elixir Moisturiser, which seems to do just miraculous things on dehydrated skin, glossing it and sealing in moisture without any greasiness whatsoever, has a retail value (equivalent luxury face creams) of £70. I would very truly pay full price for this moisturiser if I had to – but Beauty Pie thankfully sell it to members for £15.70, online here. One of the very best moisturisers you can buy, hands down, and it’s just over fifteen quid.

So: the members part, before I get onto a very exciting new launch! You sign up here (use the code RUTHSENTME for £10 off the £59 membership) and this gives you access to the huge range of Beauty Pie products at Beauty Pie prices. If you want to try before you commit, there’s also a 60 day free trial running – here – that can be cancelled at any time before the trial ends.

That’s it.

Potent, effective products without the markups.

Now talking of potent and effective products (behold my smooth segue into the new launch): Beauty Pie have just released their most advanced skincare formula to date – fifteen active ingredients at very concentrated levels, each selected to help tighten and brighten and firm the skin to make it appear more youthful. It’s a veritable cocktail of potency and it’s called:

Youthbomb 360 Radiance Concentrate.

Not The Cocktail of Youth, which I also quite like as a product name, mainly for its Death Becomes Her vibes!

Designed to firm and tighten and to visibly soften lines it’s formulated for all skin types and is simple to slip into any skincare routine. Beauty Pie say that every ingredient in Youthbomb has been selected for its ability to support the skin in how it reflects light – so we’re talking about ingredients that smooth, brighten and hydrate.

It features the exclusive Biolog-Elastic (TM) Complex, which is one of my favourite beauty industry trade marked formula names to date, it’s like a double-barrelled Klingon surname! There’s also a powerful blend of proteins and peptides, all in a serum that has a weightless, non-sticky feel.

Buy Youthbomb 360 Radiance Concentrate

I have to say that the first time I used it I actually felt the tightening effect. Then because I thought I might be imagining things (or perhaps willing them to happen) I decided to test it around the eye area and can absolutely confirm that there’s an immediate sense of de-slackening. It’s a nice touch, because although it’s the long-term effects you want from the ingredients, the instant tightening feel is very optimistic and energising.

It’s easy to fit Youthbomb into a routine, too. It’s not going to react with any of your other actives, so you don’t have to worry that if you apply it before X or after Y you’re going to self-combust as you’re walking to the bus stop. Apply it after cleansing and before your moisturiser – here’s a good morning routine:

Japanfusion Pure Transforming Cleanser (£8.58 here, retail £25)

Super Retinol Eye Cream (£12 here, retail £60)

Youthbomb 360 Radiance Concentrate (£44 here, retail £185)

Super Healthy Skin Ultimate Anti-Aging Cream (£15.90 here – equivalent retail price £100)

Featherlight SPF50 (£12.34 here, retail £35)

The Featherlight SPF50 is excellent, by the way – non-drying, non-greasy, just barely-there sunscreen that sits well beneath makeup. It’s here online. And the Super Healthy Skin Cream is a new discovery for me and might be one to rival the Japanfusion – I’m currently doing a week-long test using Super Healthy on one half of my face and the Japanfusion Power Elixir on the other. I’ll update you.

In summary, I think that the Youthbomb Serum is a very exciting new product. It’s an all-in-one powerhouse that helps to boost everything from radiance to firmness yet it’s foolproof and suits pretty much everyone.

You can slide it into any existing routine and it’s not going to pick fights with your other products – you can even use it alongside retinol (I’d use it afterwards, waiting a bit before applying).

Find more info on the new launch here – the sign-up page for Beauty Pie membership is here and there’s the option of the free 60 day trial or, for the keen, jumping straight in with both feet and becoming an instant bona fide member. (Use RUTHSENTME for the tenner off!)

Are you already a Beauty Pie member? What’s on your repeat buy list?

beautypie.com

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I have been raving about Beauty Pie products since they launched onto the beauty scene. Hi-tech, luxury formulas developed at some of the world’s best labs, but sold direct to the consumer so that the middleman (the retailer) is completely removed from the equation.

I have to say that it took me a while to get my head around the membership concept (more on that in a second, stay with me!) but the more skincare and makeup products I tried and loved the more this particular way of shopping for beauty began to make sense.

I’m going to tell you about my top five favourite Beauty Pie products, the ones I would buy time and time again without a moment’s hesitation, and demonstrate how the membership works along the way. I’d insert a joke here about listening carefully for the science bit and the need for a flip chart, etc etc, but it really isn’t that complicated!

I’m going to use my first (and absolute all-time favourite) Beauty Pie product as a sort of glamorous assistant.

Step forward the Plantastic Apricot Butter Cleansing Balm (online here). If there was ever a contest or tournament for luxury cleansers (I would genuinely watch that on the telly) then this balm would very easily hold its own. With its silky texture and glorious scent, it’s perfect for massaging over the face to break up makeup and sunscreen and removes everything from mascara to long-wear lip-stain. For a balm so rich and sumptuous, it rinses off beautifully clean and doesn’t leave even a trace of residue.

The Apricot Butter Cleansing Balm won me over from very first use and I always expected it to have a suitably high price tag. The reality? With Beauty Pie membership it’s £13.93. There are different types of memberships – for more information in the UK click here and US click here – and you choose the one that gives you the spending allowance you think you’ll need. (You can always upgrade if you need more, or roll the allowance over to the next month if it’s more than you need.)

Now: here’s the maths bit. Beauty Pie show you two prices – the equivalent retail price for the product and the members’ price. For the cleansing balm, the retail price would be around £50 for an equivalent product. (I’d say this is about right – it’s absolutely on a level playing field with another of my favourite balms and that one is £50 for the same amount of product. I like to cross-check all of my favourites like this and the “typical” values they cite are always very considered and fair.)

So the idea is that as a member you’re getting loads more for your money – you’re getting the luxury product minus the retail markup, which can be up to 80% when it comes to luxury makeup, for example. The only consideration on top is the cost of the membership and also the postage, which tends to be a few pounds for standard royal mail delivery.

How much is the membership? You can opt for £5, £10 or £20 per month. £5 membership gives you a spending allowance of £50, £10 lets you spend up to £100 and £20 per month gives you the biggest allowance at £200. (You can use the code RUTHSENTME to get an extra £50 spending allowance!)

It’s worth noting that the spend is for the typical value, not the members’ price, so if you had the £5 monthly membership then this month that would allow you to buy the cleansing balm. I suppose you could say, in simplistic terms, that the balm is costing you £13.93 + £5 membership fee + postage. A huge saving – well over 50% – if you adore your luxury skincare but tend to balk at the prices.

Browse Beauty Pie

Let’s do another example with another favourite, and we’ll stick to the £5 per month membership to keep things easy. (I do have a tendency to overcomplicate things, so I hope I’m deconstructing this in a helpful way and not making you want to slowly eat your own fists.) The Futurelipstick Luxe Shine in Master Suite and Nude Blush. Two lipsticks. Why not?

I actually contest Beauty Pie’s valuation of this lipstick, which they say is £25. I’d say it was upwards of this, because it is incredibly similar to the ones that a certain star brought out recently and they are a hell of a lot more expensive. The Futurelipstick is sort of like a gloss in a stick. It has the most voluptuous, heavy sheen that feels as though it is plumping your lips from their very core. It feels decadent and glamorous yet it’s easy to apply and wear and is comfortable and hydrating.

The members’ price? £6.52 for one and £7.54 for the other. (Find them here. I have no idea why they are different prices – intriguing! Something to do with the cost of different pigments? I shall endeavour to find out!) Both lipsticks, bought together, would take you up to your spending limit for the month, but you would have had well over fifty quids’ worth of luxury lipstick for a grand total of £19.06 plus postage.

Things obviously get more exciting (and amounts saved more momentous) as you move up the tiers. For example, if you were in the £20 a month tier because there were loads of things you bought from Beauty Pie regularly (which is not hard to do!) then you could buy something from the Super Retinol range (here – it’s brilliantly formulated) as well as your cleanser and a moisturiser, maybe a little lipstick treat…

Talking of moisturisers: let’s discuss the Japanfusion Power Elixir Moisturiser – typical price £70, members’ price £12.65. This buoyant, bouncy face gel-cream wowed me a couple of years ago and I’ve still not found something to rival it in terms of texture (fresh yet somehow supremely rich) and effect (it makes your face feel as squidgy as a waterbed). It used to be called the Supreme Cream and now it’s the Power Elixir, but it’s the same antioxidant-rich deeply-moisturising formula. It’s just outstanding.

And actually this is one of my favourite pricing examples, for showing how great the Beauty Pie pricing structure can be. If you had a £10 membership, you could pick up this moisturiser, a glossy spring-hued lipstick and still have a bit of allowance to rollover. Your basket would be worth £95 yet you would have spent just £19.17 plus your membership fee. (There are also “piedays” that let you buy certain products without using any of your allowance, so set notifications for those!)

I’m really shooting off all over the place here, rather than listing my top five favourite products, which was the aim of the post. I expect that reading this post is a bit like being in a pinball machine. I suppose if my enthusiasm shines through then that can only be a good thing!

Let’s recap. So far we’ve had:

Beauty Pie Plantastic Apricot Cleansing Balm – typical price £50, members’ price £13.93 here

Beauty Pie Japanfusion Power Elixir Moisturiser – typical price £70, members’ price £12.65 here

Beauty Pie Futurelipstick Luxe Shine in Master Sweet – typical price £25, members’ price £6.52 here

Anything from the Super Retinol range, which is just…super, various prices but all huge savings, here

Oh! My Beauty Pie favourites wouldn’t be complete without the Fruitizyme Five Minute Facial mask, which has a value of £60 but to members is £10.80 here. This AHA mask works quickly and non-aggressively to slough of dead skin cells and give an instant glow. It’s a great fast-acting pick-me-up if you ever want a powerful pre-makeup mask, just five minutes leaves your skin feeling softer and looking fresher. You can leave it on for up to ten but I find that five does the trick and I like that it’s very easy to rinse off – a light gel texture, not a heavy clay or cream, so good for those in a hurry.

Pinballing session over. (Just read in Urban Dictionary that pinballing is when you hit lots of walls on the way to your destination, usually because you’re inebriated and just about to “call dinosaurs”, which is apparently the act of vomiting when you’ve drunk too much. You learn a new thing every day kids!) You’ll see many more brilliant things from Beauty Pie in posts and videos coming up but leave me a comment if you’d like me to review anything in particular that’s caught your eye!

You can browse the entire Beauty Pie website here and read up on how membership works here – remember to use the code RUTHSENTME for that extra £50 spending allowance!

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